Role of Brand Protection in the Music Industry

According to the International Federation of the Phonographic Industry (IFPI), approximately 27% of global internet users accessed unlicensed music in the year 2020, ripping music industry revenue and contributing to the increasing piracy concerns.

For a musician or on the wider platform of the entire music industry, their brand is the manifestation of their artistry and persona which reflects their unique personality. Every musician is known for the quintessential elements they bring to their art and convey to the world. It is this uniqueness that makes them stand out from the rest. However, as the world is getting closer and digitization is sweeping across domains, it is also introducing the music industry to elements that threaten its intellectual property and brand reputation. Therefore, implementing robust brand reputation strategies has become indispensable to the music industry, to both safeguard its artistic vision, mitigate reputation risks and prevent revenue loss.

What is Brand Protection

The goal of brand reputation management is to protect a brand from hostile actors that try to damage its reputation and tarnish its perception among current and future consumers. It includes a strategized method for

• Safeguarding a business’s products and services, such as trademarks, patents, logos, taglines, and other elements
• To identify the brand’s offers and determine an appropriate course of action for their protection.
• Protecting intellectual property from becoming the target of counterfeit goods, trademark squatting, rogue websites, patent infringement, and unfavourable comments online.

This blog delves into the critical function of brand protection to protect the music industry’s creative work and innovations from being illegally used by fraudulent actors. This exploitation could include copyright infringement, trademarks, or misusing patents. Brand protection enables musicians to have control of their music in their hands and be the decision-making body on how to have their music used or distributed.

Role of Brand Reputation in the Music Industry

• Protecting Intellectual Property: The music industry across the globe generates a massive number of songs every year, which makes it vulnerable to intellectual property theft. The cornerstone of brand protection lies in its ability to safeguard intellectual property, which includes song lyrics, artwork on both physical and digital albums, and trademarks if any. This has become even more crucial in times when digital platforms and online distribution have increased the risk of copyright infringement. When a robust brand protection strategy is put in place in the music industry, it can address the challenges of illegal song distribution, unauthorized sampling, and piracy concerns. This in turn will ensure that musicians and the music industry receive their due for their artistic efforts.

• Safeguarding Artistic Integrity: The music industry does not just provide a product or service, it is an artistic sector that expresses a musician and songwriter’s vision as well as creativity which lasts a lifetime. However, the threats that loom over this industry disrupt an artist’s innovation and might misrepresent their work, bringing identity damage and revenue loss. This pain point has brought in brand protection to have musicians and the music industry gain control over their creations, as well as ensure how their music is presented, marketed, distributed, or collaborated with other brands. This strategy preserves the authenticity and integrity of the music industry’s brand image.

• Encouraging Commercial Viability: The success of the music industry across the globe is dependent on not just the talent of a lyricist, music director, or producer but is also hugely influenced by how the music is marketed and what is its brand appeal. While music is a soulful and adventurous experience for people, its commercial viability decides how well it performs among its listeners. This commercial viability is both secured and improved through a robust brand protection strategy which not only enhances brand loyalty and recognition but also works on boosting customer trust. It is this strategy that can help musicians find their unique place in the crowd of the ever-scaling music marketplace. This further brings in more, right from better sponsorship to maximized revenue streams. This significantly contributes to the growth of the music industry.

• Mitigating Reputational Damage/Risks: We live in a digitally connected world and the music industry reaches people across the globe eliminating demographic or language barriers. This wider reach of music in today’s evolving landscape must take into account public behaviour, persona, and choices. However, this element brings in reputation risks as well, as music that might be considered tasteful in one region might be considered offensive in another or could even be misinterpreted. Hence, brand protection strategies when put in place in the music industry can help monitor and address such potential risks, proactively managing the offline and online presence of the musician for better media engagement, to secure their brand image.

As the world continues to become more connected with globalization, the music industry also continues to face the brunt of higher and wider exposure across the globe. With legal frameworks and cultural sensitivity as a looming challenge, the music industry can navigate enforcement mechanisms for effective brand protection and a better understanding of intellectual property laws, global market trends, and strategic partnerships.

How Netrika leverages market trends and best practices to provide fool-proof brand protection to the music industry

Netrika constantly investigates technology breakthroughs to provide the best-in-class services to help firms reach their ultimate aim of increased revenue and brand protection. We understand the viability of amalgamating cutting-edge technology with top-notch personnel to simplify your business services in the direction of growth and achievement.

Our brand protection solutions tailored to the industry type fine-tune the vast amount of data, allowing businesses to be more secure, respond faster, and please customers. Netrika is the ideal partner to be the music industry’s eyes and ears across the globe, both offline and online. Our multidisciplinary professionals conduct reviews and search internet marketplaces on a regular basis to keep an eye out for potentially fraudulent activities that exploit the music industry’s presence and bring it revenue loss.